Traction Keeper gives your team a systematic process for testing marketing channels, recording results, and doubling down on what actually drives growth.
From channel discovery to focused execution — Traction Keeper guides your entire marketing strategy process.
See all your marketing channels organized across Explore, Test, and Focus rings. Drag channels between rings as your data evolves.
Write a hypothesis, assign actions, set a budget, and record results. Every experiment is documented so you build real institutional knowledge.
Track win rates, ROI, budget spend, and result trends across all your channels. Know at a glance which channels are performing.
17 pre-built channel templates — from Reddit to Google Ads to Email Marketing. Each includes cost, difficulty, timeframe, and best-use guidance.
Break every experiment into trackable tasks. Update status from Todo → In Progress → Completed and see your progress in real time.
Stay in sync with your team. Get notified when experiments are updated, results are recorded, or a channel is moved to Focus.
The Bullseye Framework, designed by Gabriel Weinberg & Justin Mares, systematically narrows your focus to the channel that drives the most traction.
Add every promising channel to your Explore ring. Browse the library and drop in the channels that could work for your product and market.
Promote 3–5 channels to Test. Run structured experiments with clear hypotheses, track actions, and record results with honest data.
Promote your single best-performing channel to Focus. Invest all your energy there. The data tells you when to switch — not your gut.
Every major marketing channel is pre-built in the library with cost, difficulty, and best-use guidance — ready to add to your bullseye.
"We were throwing money at 6 different channels with no real data on any of them. Traction Keeper forced us to be intentional. We found our winner in 90 days."
"The experiment structure is exactly what was missing from our process. Now every test has a hypothesis, actions, and a recorded result. No more 'we tried that once' ambiguity."
"The bullseye view alone was worth it. Being able to see that we had 9 channels in Explore and 0 in Test was a wake-up call. We fixed that in a week."
Create your free account, add your channels, and run your first experiment today. No credit card. No setup fees. Just results.